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  • Writer's picture G of G Inc.

What's For Dinner?

What’s in your fridge? We got to look inside of LG’s newest fridge in one of the most creative pop up speakeasys in New York City this past summer. This large-scale, multi-day activation featured LG’s Counter-depth MAX mirror refrigerator. The disruptive experiential activation displayed the new features of the LG Counter-depth MAX mirror refrigerator on the west side of Midtown in New York City. NYC socialites were shocked and awed when an LG fridge turned into a portal to a luxurious, reflective, and modern speakeasy in the middle of Manhattan. On our VIP night, Antoni from Queer Eye was the special guest, and it was incredible!

Who did LG hire from G of G Inc? It may come as a surprise to some that we don’t JUST hire Brand Ambassadors. We hire ALL roles that have to do with experiential activations. For this activation, we hired Brand Ambassadors, a Team Lead, Production Assistants, Photographers and the DJ. And let me tell you, the DJ kept the vibes going!

What did G of G Inc do at this activation? As the face of the LG activation, Brand Ambassadors greeted guests and managed queues, monitored the photo moment and giveaway distribution, and provided general show/partner product information, as provided by LG. The DJ kept the music flowing and the people dancing, because what kind of speakeasy would it be without a DJ? The Team Lead assisted our client in managing the activation and helped manage all of the BAs. Our Production Assistants were on site all week, not just the two days of the activation. They helped set up the event, put together goodie bags, stocked the fridges and helped with many other tasks. Our Photography snapped awesome content of the event from start to finish.

If you are interested in working with G of G Inc to make your next event a success, email to set up a call to discuss how we can partner.

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