A Heartfelt Thank You — 2025 Year in Review

At EMS 2025 in Las Vegas

2025 was a remarkable year for G of G Inc. Not only did we activate 7,500 shifts across Canada and the USA, but we also celebrated a huge milestone — opening our new satellite office in San Diego, CA!

None of this would have been possible without the incredible people who make up our community. To our amazing independent contractors — our brand ambassadors, promotional models, spokesmodels, team leads, production assistants, photographers, videographers, HMUA, mascots, security professionals, and so many more — thank you. You are the heart of everything we do, and your talent, reliability, and passion are the reason our clients trust us year after year.

And of course, to our clients and partners, thank you for allowing us to help bring your activations, campaigns, and experiences to life. We’re honored to work with innovative brands who trust us with their stories.

As we look back on an unforgettable year, here are just a few highlights that made 2025 so special:

✨ Some of Our Favorite Events of the Year

SAP Annual Conference – Las Vegas

We were thrilled to staff the SAP annual conference with nearly 150 shifts per day for 5 days. From registration to guest experience, our team absolutely shined on one of the industry’s biggest stages.

Michelin Dinner Awards

We love a great meal (and a great event!) — and the Michelin Dinner Awards gave us both. Such an elegant, exciting activation to support.

Pop-Ups at The Grove

The Grove truly became our second home this year. We brought to life everything from luxury fashion pop-ups to Korean skincare experiences to an irresistibly cute stuffed animal ski lodge. Truly one of our most diverse and creative series of activations!

Food Tours Across North America

Why do a world tour when you can do a food tour? We staffed multi-city tours for brands offering everything from vegan cheese to fries to espresso mixers, spanning across Canada and the USA.

Disney x Old Navy Tour

Who doesn't love everyone’s favorite mouse? We were delighted to staff the Disney x Old Navy Tour across the USA — full of smiles, photo moments, and Disney magic.

Supporting Charities That Matter

Charity starts at home, and we are always proud to support organizations doing good.This year we activated for causes including:

• Make-A-Wish

• Rock the Pickle in support of Melanoma Canada

• Various four-legged-friend initiatives

Helping great charities raise money and awareness is always a highlight of our year.

Film & TV Releases

Catch us on both the big and small screen! We were part of multiple promotional launches for shows on AppleTV and Netflix, including Pluribus and BOOTS. Our teams had a blast helping bring these releases to life.

Mascots in Action

Our mascots truly had their moment this year — from armored knights to life-size lipsticks. Watching them interact with guests never gets old!

NASCAR & F1 Across the USA

From coast to coast, we supported multiple clients at NASCAR and F1 events, including tech, insurance, and food & beverage brands. Speed, excitement, and nonstop energy — what’s not to love?

Sabrina Carpenter x Redken Launch

Sabrina Carpenter is one of our absolute favorites on the scene right now, and staffing her multi-city launch with Redken was a total thrill.

EDĪKTED – Campus Tour & Store Openings

We are so addicted to EDĪKTED! We had a blast staffing their campus tour — and now we’re celebrating with them as we help open all their new store locations. It has truly been such a fun and exciting partnership.

Looking Ahead to 2026

With a year this big, we can’t help but feel excited about what’s next. 2025 pushed us to grow, expand, innovate, and continue improving how we support our clients and talent.

To every contractor who showed up with enthusiasm…To every client who trusted us with their vision…To every brand that let us help shape their story…

Thank you.

We can’t wait to see what 2026 has in store — and we can’t wait to experience it with all of you.

– The G of G Inc. Team