How Pop-Ups Can Power Your Brand – And How G of G Inc. Makes It Happen

Our BA Team!

Pop-up events have become more than just temporary brand activations—they’re immersive marketing experiences that generate buzz, create lasting impressions, and convert visitors into loyal customers. At G of G Inc., we specialize in making these moments matter.

A Case in Point: Sol de Janeiro's NYC Pop-Up

Take, for example, Sol de Janeiro's NYC pop-up—a standout success that highlighted the power of an expertly executed brand experience. With a bold goal of promoting their Delícia Drench Body Butter and Cheirosa 59 Perfume Mist, Sol de Janeiro exceeded expectations, reaching +338% of projected gross sales and marking an +838% increase over previous events.

What made the difference?

A combination of creative activations, strong sustainability partnerships, and—crucially—a seamless, guest-centric staffing experience.

Our Role: Behind the Scenes, Front of Mind

At G of G Inc., we provided the skilled professionals who made it all happen:

• Production Assistants who coordinated logistics to keep the event running smoothly

• Brand Ambassadors (BAs) who engaged visitors, told the brand story, and kept the energy high—even during 3-hour lines

• Square Operators who processed transactions swiftly and accurately

• Team Leads who managed on-site staff and ensured a cohesive customer experience

• Stock Help who were runners for the cashiers and made sure nothing was ever out of stock

  
  

Our team helped Sol de Janeiro create a transportive oasis in the heart of NYC, complete with:

• Sensorial meditation experiences with Peloton’s Dr. Chelsea Jackson Roberts

• Complimentary skin analysis and hand massages

• Custom merch, Brazilian wish bracelets, photo ops, and even a hot chocolate cart

• Special visits from influencers like Gia Giudice of RHONJ, who shared the experience with thousands of fans

  
  

All while maintaining sustainability through a strategic partnership with Walter Recycling, ensuring the pop-up was as eco-conscious as it was memorable.

Why Staffing Matters

Behind every glowing review, viral photo, and successful sale is a dedicated, well-trained team. Great products and exciting activations can fall flat without the right people to bring them to life. That’s where G of G Inc. shines.

We don’t just send staff, we send brand representatives, customer experience specialists, logistics experts and in office support who care as much about your goals as you do.

Let’s Bring Your Brand to Life

Whether you're launching a new scent, a tech innovation, or a lifestyle campaign, your pop-up is your stage. Let G of G Inc. provide the team that delivers excellence from start to finish—anywhere across the USA and Canada.

📩 Contact us today to staff your next pop-up: info@gofginc.com🌐 Learn more: www.gofginc.com

G of G Inc. – Your Support Staff in Powerful Pop-Ups.