G of G Inc. at EMS 2026: Bigger Ideas, Stronger Connections, Endless Inspiration

Anna and Jennifer at EMS

Another year at the Event Marketer Summit (EMS) and once again, Las Vegas delivered an unforgettable experience. Held at the iconic MGM Grand, EMS 2026 brought together some of the brightest minds in experiential marketing for a few days filled with creativity, innovation, networking, and inspiration.

From reconnecting with familiar faces to meeting exciting new partners and clients, EMS continues to be one of the highlights of our year—and 2026 raised the bar yet again.

Kicking Off Another Incredible Year

From the moment the event began, the energy throughout EMS 2026 was electric. Thousands of event professionals, marketers, agencies, meeting planners, and industry leaders gathered to exchange ideas, discover emerging trends, and celebrate the future of experiential marketing.

For the G of G Inc. team, it was an incredible opportunity to strengthen existing relationships, showcase our passion for experiential staffing, and connect with brands creating some of the most exciting activations in the industry today. Every conversation sparked new ideas and fresh inspiration for what’s ahead.

Innovation Around Every Corner

EMS 2026 continued to push boundaries with immersive workshops, insightful keynote speakers, and hands-on brand experiences designed to inspire attendees at every turn. From AI-driven event technology to sustainability-focused activations and interactive consumer experiences, the future of experiential marketing was on full display.

The show floor and networking spaces were constantly buzzing with creative energy, making every moment an opportunity to learn, collaborate, and discover something new.

The Hall of Ideas Returns

One of the standout highlights once again was the Hall of Ideas—a dynamic hub packed with interactive experiences, live demonstrations, content sessions, and innovative exhibitors showcasing the latest in experiential marketing.

From cutting-edge production concepts to wellness spaces and surprise interactive moments, the Hall of Ideas perfectly captured the creativity and excitement that EMS is known for. It was inspiring to see how brands continue to evolve the event experience in more engaging, meaningful, and sustainable ways.

Celebrating Creativity at the Ex Awards

One of the most exciting moments of the week was attending the Ex Awards Gala. The evening celebrated the incredible campaigns, activations, and creative minds shaping the experiential industry today.

Being surrounded by so much talent and innovation was truly inspiring, and it was an honor for our team to be part of such a memorable night celebrating the best in experiential marketing.

Looking Ahead

EMS 2026 left us feeling energized, inspired, and excited for what’s next. Every year, this event reminds us why we love what we do, which is creating memorable brand experiences and connecting people through meaningful moments.

We’re incredibly grateful for all the conversations, connections, and inspiration we brought home from Las Vegas, and we’re already looking forward to what EMS 2027 has in store.

Until next time, Vegas!